Why Go Natural?

The vast majority of skin care products in today’s marketplace – even if they say ‘natural’ or ‘organic’ somewhere on the packaging – are loaded with harsh synthetic chemical ingredients, including many known toxins, a good number of which are forbidden in other countries.

Amazingly – because the personal care industry in the US remains largely unregulated – most personal care manufacturers can and do use thousands of cheap, synthetic chemicals without first having to demonstrate their safety. These chemicals penetrate the skin and build up in the body’s organs over time, contributing to if not outright causing serious health issues such as cancer, infertility, birth defects, hormone disorders, etc.

Thanks to increasing vigilance by concerned consumers, activist groups and media, the industry is coming under increasing pressure to conduct more rigorous safety testing, avoid using known toxins altogether and be more transparent. Bring it on!! No doubt products will become cleaner, safer and more accountable over time, and this will be a huge step forward for public health and conscious capitalism.

But in the meantime, why risk your health*? With recent advances in natural ingredient formulation and technology it’s no longer necessary to sacrifice performance or experience in order to “go natural”. In fact today it’s possible to formulate potent natural skincare products that we believe are even more effective and more luxurious than conventional synthetics. To us, it’s is an easy and important choice.

* 50% of men will get cancer. Sperm count is declining 1%/year. Infertility in young couples is up 20% over historical norms. Kids are increasingly born with serious health issues (leukemia, brain cancer, reproductive disorders). What’s going on? Check out our recent blog posts on this subject to learn more.

Men’s skin is different. Learn more: Men’s Skin 101 >